Agricola Steffanini - Label Design

Agricultural company

Steffanini is an outstanding Italian agricultural company that oversees every stage of the process with great care — from raw ingredients to production — creating premium jams and sauces product lines of exceptional quality.

As lead designer, I developed the food label system across their product lines with the goal of highlighting the product itself while communicating its quality and natural character.

A CLEAN AND EFFECTIVE LABELING SYSTEM

The label design is minimal yet distinctive: only essential information is featured in the front, carefully selected to avoid covering the product, which remains the true focal point on the shelf.

The typography uses Euclid Circular B across multiple weights — the same typeface featured in the brand’s logo claim — creating visual continuity and coherence throughout the project while maintaining a clean, refined, and highly legible aesthetic.

ICON SET AND PATTERN

To highlight the single-ingredient nature of many products, a custom minimal icon set was designed to visually represent the fruit or vegetable contained in each jar.

For more complex recipes, such as sauces or giardiniera, abstract and figurative patterns were created to express the richness and variety of ingredients.

PATTERN

The same rounded foodie illustration set is also present as a custom pattern. These circular elements reinforce notions of quality and wholesome nutrition, while its subtle vintage aesthetic aligns with the brand typography to create a cohesive visual system.

Used as a decorative feature within spatial niches and on placemats, the pattern adds depth, warmth, and continuity across the dining environment.