Catalogue
Baumatic Asia Ltd. is a Hong Kong company that deals with different categories of household appliances. This year, I edited their entire catalogue, defining a section for each category and playing with icons to differentiate them.
It was a very challenging job because of the diversity of Asian communication.
FEATURES
The main colours used are red, the colour of the logo, beige and light grey in contrast.
I used photographs not only to represent the products, but also as page dividers.
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STORYBOARD
The entire catalogue is structured in the same way, so that those who browse through it can move around easily.
In addition to the index, each category start has its own reference icon and description.
