Logo design
Federica Piga deals with financial advice and wants to convey a feeling of protection and trust to her client.
She was looking for a professional logo that suited the environment in which she worked.
In banking, three colours stand out: blue, green and red. For Federica’s personal choice, it was decided to use blue.
The first two shades chosen were #9BC1D7 and #194070. White and #E3B999 complete the palette.
#FFFFFF
#E3B999
#9BC1D7
#194070
Shield
To convey the idea of protection, it was decided to use the shield symbol. It was applied on a circle, emphasising the idea of completeness and wholeness, elements that are part of Federica’s objectives.
Font
Ar Essence is a font halfway between a serif and a sans serif with a few slashes (see letters P and g). For the phrase ‘financial adviser’, a Gentium Book Basic, serif font, was chosen to convey a sense of professionalism and greater belonging to the banking sector.
