Logo

Innovation Hub, Unboxing the future

The Innovation Hub by Palladio Group is the beating heart of collaboration and innovation. Not just a lab, but a center that connects people, ideas, and both internal and external realities of the company.

Here, projects are developed that go beyond the core business, with the ambition of generating new solutions, supporting startups, and creating growth opportunities.

With this vision in mind, I created their logo. Alongside the goal of representing the hub’s key aspects, they asked to:

  1. Use the company’s colors and fonts
  2. Maintain the corporate graphic style

In response, I designed a logo that embodies various concepts: connection, construction, and even the initials of the Innovation Hub.

CONCEPT

X letter
A symbol of intersection, interaction, exploration and growth.

Building
Each square supports the other, forming a new structure. Together, they suggest an incomplete figure “waiting” for the final squares.

Interior/exterior
The arrangement suggests movement between interior and exterior.

3D effect
The color creates a three-dimensional effect.

Meaning of the Innovation Hub logo
Roll up with the new logo of the Innovation Hub, Unboxing the future