Logo
Multipack Handle, an idea of Palladio Group
Palladio Group launches a new product: a label that, placed on three packages, not only holds them together, but allows them to be transported. An idea that eliminates additional packaging for multipack products, thus reducing plastic elements in the interests of sustainability and innovation. Multipack Handle was born and with it, the need to create a new logo.
These were the requirements:
- Maintain the corporate colours and fonts
- Maintain the corporate graphic style
In response, I created a logo that, by merging the initials of the name, graphically creates the product seen from the top.
CONCEPT
Multipack Handle
The shape of the monogram merges the M and H, initials of the product name.
Product – top view
The union of the two letters creates the product seen from the top.
M is the handle and H is the adhesive label.
For the monochrome version, the square elements that make up the logo are divided by spaces that improve the readability of the shape.
