Sustain
Client: Country Life
Brief: the company deals with natural and plant-based foods. For this project, they asked me to create a graphic with the word SUSTAIN and associate it with a design that reminds of environmental protection. All in green.
These my first proposals:
1.
Lotus flower made with almonds
The lotus flower recalls a sense of peace and tranquillity, as it is often a symbol of yoga. The shape of its leaves is reminiscent of the almond, one of the seeds sold by Country Life.
2.
Circle of mixed seeds
The circle contains various seeds: almonds, cashews, hazelnuts… All products of Country Life. The circle is to give a sense of movement. It’s a shape that has no edges and conveys a sense of completeness.
3.
Circle of mixed seeds and centred text
Same concept of number 2. but with the text inside the circle. This version puts more emphasis on the word, rather than the design.
After the first revision, the client asked for changes to both the graphics and the font and so these were the final two bags. The reference to seeds was removed, to focus on natural elements (plants and butterflies).
1.
Plants in transparency
