Headband

Packaging award brief
Innovative and off-the-shelf concept for the graphics and packaging of a parfume (man + woman). Focusing on a project that can elicit an emotional response in the consumer and to be highly recognizable on the shelf

Explanation of the red packaging
Explanation of the packaging opening
Description of the customizable packaging. You can create yourself
Description of the customizable packaging. You can choose the character you prefer

THE BAND

It’s created with the scraps of fabric from the collections. It becomes a symbol for the user who can reuse it during sports or, for the more eccentric, as part of the outfit.
Bands used by Björn Borg
Blue, red and white combined together
Different colours by the scraps of fabric

BOTTLE AND CAP

The external graphics are projected onto the bottle. The logo is on the side.

UNISEX

Closed unisex packaging with headband
Unisex packaging: two graphics variations

BOTTLE AND CAP

The external graphics are projected onto the bottle.
The headband is in satin glass.