Brief

Rethink to a sustainable solution for the packaging of ready-to-use soups taking into account the required characteristics of the materials and reducing the use of plastic. In addition, solve the problem of shelf perception that does not highlight the product.

Description of the process to create the concept: packaging, user, needs, market analysis and inspiration

1. Reusable

2. Single-use

Description of the concept. One piece is reusabel, one is single-use and together they become the packaging to eat the soup

Communication

Three different graphics of the packaging: ceci speziati al curry, zuppa di legumi e avena, lenticchie alla mediterranea.
How to use the packaging. There is the illustration of the using: open your cup, insert your soup, open and taste, recycle and reuse.

Distribution

Description of the distribution (GDO and E-Commerce)

Technical table

Technical table of the packaging

Storyboard

Storyboard of the packaging