Headband
Packaging award brief
Innovative and off-the-shelf concept for the graphics and packaging of a parfume (man + woman). Focusing on a project that can elicit an emotional response in the consumer and to be highly recognizable on the shelf
THE BAND
It’s created with the scraps of fabric from the collections. It becomes a symbol for the user who can reuse it during sports or, for the more eccentric, as part of the outfit.
Bands used by Björn Borg
Blue, red and white combined together
Different colours by the scraps of fabric
BOTTLE AND CAP
The external graphics are projected onto the bottle.
The logo is on the side.
UNISEX
BOTTLE AND CAP
The external graphics are projected onto the bottle.
The headband is in satin glass.