Brief

Redesigning the Prosecco Superiore bottle, reflecting tradition but, at the same time, creating an innovative product. It is essential to highlight the territory so that the consumer can distinguish it. The reference sector is HoReCa. The bottle must be dark green, as tradition dictates.

SCENARIO ANALISYS

USERS

CONCEPT and GUIDELINES

PROJECT - design steps

PROJECT

TECHNICAL TABLE

Technical table of the bottle

ERGONOMICS

Ergonomics: aluminium opening, unscrewing the bottle and pouring the Prosecco

DETAILS

shoulders

Details of the shoulders: iconic V and hilly continuation

foot

Detail of the foot: grip and adaptability to the hand